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Archive for the ‘search’ Category

Google Web 2.0….. I Mean Google Co-op.

Posted by glassonion on August 15, 2006

“Google Co-op is a platform which enables you to use your expertise to help other users find information.”

Hmm. Is it me, or does that kind of smell of Web 2.0? Is this Google’s way of letting the people influence the content it presents? It sure does seem like another example of Google trying to follow a trend incognito. Email (Gmail)? No, it wasn’t REALLY email at first but a hard to get BETA product reserved for those in the know. Become a portal? Nope, they are just letting you customize your Google homepage with news, email and add RSS feeds and what not.

“This isn’t Web 2.0, it’s just a way to let John Q. Public ‘help other users find information’ by labeling URLs”

It’s like a Jedi mind trick of sorts. But as always, they come up with great ways to not completely give in to a trend. Now I am not exactly the dumbest guy around (I hope) but reading about how to create a “Topic Definition File” almost made my eyes cross.

In short, they are being really smart about it (as always). This isn’t something that John Q. Public can contribute to (not yet) and I think that’s a really great thing. One of my apprehensions about Web 2.0 was the very fact that the public dictates relevance. Call me cynical, but that reminds me of the days of META KEYWORD’s tag abuse. Maybe it’s all cyclical. I can see it all now. W2.0 maybe waters down relevance because some a-holes out there bring on the dawn of 2.0 spam, hence making for crappier results, ergo bringing back the days of the directory……

Now picture that old dude from the Matrix saying that. This whole post was really a ploy to get to use the word “ergo” by the way. Did I even use it correctly?

I digress and admit: I love a lot of the 2.0 stuff now, but it would suck to see Google become the new AltaVista.

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Posted in google, internet, search | 1 Comment »

Greetings From SES Latino In Miami

Posted by glassonion on July 12, 2006

I received two bits of advice about speaking at SES (it was my first one).

1) Always start of with a Mark Twain quote. DONE

2) Make sure to go to the bathroom before your session starts. NOT SO DONE.

Anyhow, great sessions all around the past couple of days. Learned a bunch as well as validated lots of suspicions about the Latino audience. My two big takeaways were the fact that ecommerce is so much harder when dealing with Latin countries given the lack of credit cards as well as the lack of reliable shipping and that there seems to be a general lack of good (or even “spiderable”) spanish content out there.

Posted in internet, search | 1 Comment »

Google Is Reading This

Posted by glassonion on June 30, 2006

So Google launched Google Checkout.

Now I hate to seem cynical about this whole thing, but doesn’t it seem that Google is coming up with more ways to get into your mind? Google Checkout finally launched. Essentially it is their rival to PayPal, It let’s you pay for items with a couple of clicks of the mouse.

Call me paranoid, but isn’t this the ultimate way for one to let Google know exaclty what you are selling therefore giving them insider info to market stats that they could then use to jack up the price of the very ads you pay them for? Don’t ask me about specifics, it’s just my knee jerk reaction.

So I will be speaking at SES Miami, and I am REALLY tempted to start my session with a Google joke. Yes I am an SEM nerd so bear with me. Here it is:

“So Google just launched Google Checkout, is it me ot are they trying to index EVERY aspect of your life? Why just the other morning I was using Google Talk’s audio function and found that by that afternoon Google had indexed my soul.”

OK, not the funniest joke, but in a room full of SEO nerds it might get a laugh or two?

Posted in google, internet, search | Leave a Comment »

Microsoft Toots Its Own Search Horn

Posted by glassonion on May 6, 2006

So MS has decided to boast about its search engine. I admit, it’s pretty impressive what they have done in a relatively short amount of time, but let’s not start bragging too much. I still think their algorithmic search doesn’t turn out hugh quality results (in some cases COMPLETELY irrelevant results) and I gave their new PPC product a wack this past week and was flabbergasted at how incredibly buggy it is. At some points it just wouldn’t work and the interface leaves plenty to be desired.

So chill out there Steve Balmer, launching products that a lot of people may or may not be somewhat forced into using isn’t really progress. it’s propaganda.

Posted in internet, search | Leave a Comment »

Google Vs. Microsoft And Pretty Much Everyone Else

Posted by glassonion on May 1, 2006

So, Google is complaining about Microsoft being unfair for making the default search engine in the search bar in IE 7. Call me cynical, but this to me sounds like one big bully whining about another type of bully for control of their publics “choices”. Ever since Google went public they have slowly but surely been crawling into the subconcious of the internet public. Not as overtly as MS mind you, but in sort of a Jedi mind trick sort of way. For me this started when Google asked me to log into my Gmail by using my “Google Account”. I thought when I signed up for Gmail I was getting just that, an email account. It’s pretty much a sublime version of the MS Passport idea. One login for everything you do online.

The thing about Google is the sneaky way they are going about it. Once you log into Gmail, if you don’t log out Google pretty much tracks everything you do complete with “Personalized Search” history. I don’t remember opting into that one by the way. It’s a borderline deceptive practice I think. As much as they claim that it is for the benefit of the end user, I can’t help but think that it’s just a way to track your every move under the quise of our benefit. Whatever happen to do no evil?

Posted in google, internet, search | 2 Comments »